Drinks

- Developed to be the fastest way to rehydrate during exercise - Replaces lost body water with an optimal ratio of sucrose, glucose, and electrolytes - Improves circulation and muscle respiration - Reduces cramps - Delays fatigue - Boosts endurance and power

Hydration is power. Osmo Active Hydration is a during-exercise hydration drink that was developed to be the fastest way to rehydrate. Based on peer-reviewed science, the formula contains an optimized ratio of natural and functional ingredients like sucrose, glucose, and electrolytes and is flavored with real fruit to: - Increase power output - Improve endurance - Avoid cramping To maximize and sustain power, stay hydrated. As body-water drops, so does aerobic power; by the time you’re thirsty you’re already about 2% below optimal body water, which can result in an 11% reduction in power output. Individual body-water loss varies among athletes and according to exercise intensity and weather conditions. Most people, under most conditions, should drink 20-25 ounces of Osmo Active Hydration per hour of exercise (roughly one small or large water bottle). Lighter athletes or athletes exercising in cool weather conditions may only require 16-18 ounces an hour. Larger athletes or athletes exercising under hot and humid conditions may require up to 30 ounces an hour. As endurance athletes, our bodies produce power through aerobic metabolism. Aerobic metabolism requires oxygen-rich blood to flow to the muscles. As body-water drops (due to perspiration and respiration), blood “thickens”, which reduces heart-stroke volume. This means that if you don’t start your effort hydrated, you won’t be performing at your best. If you don’t replace body water rapidly during your workout, your heart rate can hold steady (or even rise), but power will drop (known as “Cardiac Drift”). In many cases, an athlete’s rate of fluid loss is greater than their body’s ability to replace it orally. What this all means is 1) you should start your workout fully hydrated, 2) you can’t wait until you’re thirsty before you start drinking, and 3) you should be drinking Osmo Active Hydration, because it’s been developed to be the fastest way to replace body-water orally. How is Osmo so fast at replacing body-water? To answer this question, we want to tell you about an American Chemist named Dr. Robert K. Crane. In 1960, Crane presented his discovery of the sodium-glucose cotransport system. Later, The Lancet called Crane’s discovery “…the most important medical advance this century.” In plain language, when glucose and sodium are present in the small intestine, water is drawn into the bloodstream at a much faster rate. Crane’s discovery of cotransport led directly to the development of oral rehydration therapy. Oral rehydration therapy has saved the lives of millions of people suffering from dehydration in underdeveloped countries since the 1980s. Crane’s scientific cotransport discovery paved the way for Osmo Active Hydration. We have studied, tested and perfected the science of oral rehydration, honing the ratio of sodium (and other electrolytes), glucose and the other natural and organic ingredients to maximize the rate of fluid absorption and palatability.

PREPARE TO PERFORM. PreLoad Hydration is ONLY for use before intense efforts, ultra-endurance events or exercise in hot conditions. Not for use during exercise. Osmo PreLoad Hydration is a hyper-hydrator developed based on peer-reviewed science to: - Increase performance during hot and intense efforts - Maximize sustained power - Reduce muscle fatigue Using Osmo Preload Hydration sets the body up for success during high intensity exercise. By boosting your sodium stores and plasma volume before you exercise, you maximize thermoregulation and your performance. Osmo Preload Hydration is a special application product developed for use before hot events, time trials, and high intensity efforts. Preload increases total body water and plasma volume, provides a buffer for lactic acid, and increases the cofactors needed for aerobic metabolism. This allows athletes to optimize their performance in hot conditions and during high intensity activity. For best results, we recommend drinking Preload the night before and the morning of an intense effort. We all know that during exercise, your working muscles produce heat, and your body temperature rises. When your body temperature gets above 103 degrees Fahrenheit, your body systems become compromised – resulting in a precipitous drop in power and performance. What you may not know is that when an athlete begins to feel thirsty, he is already at around a 2% body water loss, which can result in an 11% decrease in top-end power. Your body works to regulate increasing core temperature by moving blood to the skin and offloading heat through sweating. For cooling to work, though, you need to maintain a balance of fluid in your body, so you can sweat properly and maintain your plasma volume. In hot environments and/or during high-intensity efforts, water loss through fast breathing and sweating can be SO rapid that it becomes impossible to replace fluids fast enough to maintain your optimal body water. This drop in body water and the related rise in your core temperature hurts performance. Fortunately Osmo Preload Hydration can prepare you for this through hyper-hydration, which means going into in an event with extra body water. This keeps dehydration and it’s related performance losses at bay. There are four primary things that Osmo Preload does to improve performance: First, Osmo Preload increases blood plasma volume, which in turn increases heart-stroke volume, as well as the total volume of blood circulating. This increased circulation allowing your blood to go both to the working muscles AND to the surface to dissipate heat. With greater blood volume, your muscles can function optimally and the heat can dissipate from your skin effectively. Second, since you start the event in a hyper-hydrated state, you have more total body water to support your body’s thermoregulatory system. Effectively slowing the rate of core temperature rise, which slows fatigue and maintains power output. Third, Osmo Preload stops cramping by increasing total body sodium stores, eliminating the need to take on additional sodium during long-duration events. Finally, Osmo Preload contains sodium citrate and sodium bicarbonate, which both act as buffering agents. The citrate works to keep aerobic metabolism revved, while the bicarbonate works to buffer lactic acid during intense efforts. And all of this is based on published science. Which is why we say that Osmo Preload Hydration sets the body up for success by boosting sodium stores and plasma volume before hot and high intensity exercise, which both maximize thermoregulation and your performance.

- PreLoad primes your body for high-intensity effort and hot conditions - Increases blood plasma volume for better circulation - Regulates your body heat, delaying fatigue - Reduces cramps with sodium bicarbonate to buffer lactic acid - Powers your aerobic metabolism with sodium citrate

- Designed to maximize the effects of your workout and nurture your body - Accelerates glycogen restoration - Enables muscle repair - Helps body adapt to exercise and become stronger over time